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There are essentially two theories or approaches to picking winning stocks and timing the overall market; fundamental analysis and technical analysis. The purpose of this article isn’t to advocate one method over the other, it’s to help the reader better understand the strengths and limitations of each. At the end of this article I will explain how I use each approach in my stock picking and market timing.
Fundamental analysis involves analyzing the financial health, management, competition, market position, earnings, sales, valuation, and other similar factors of a company. Fundamentalists then use this information to make a determination as to whether the stock is undervalued (it’s a buy) or overvalued (it’s a sell). For example, ABC Corporation has EBITDA (earnings before interest, taxes, depreciation, and amortization) of $2 Billion and is trading at 12 times earnings; at the same time XYZ Corporation, which is in the same sector, has EBITDA of $2.3 Billion and it also trading at 12 times earnings. A fundamental analyst might come to the conclusion that XYZ Corporation’s share price should be higher, relative to its earnings, since its EBITDA is greater than that of ABC Corporation. This is just one example of how a fundamentalist may use financial data to make a determination as to whether a stock is overvalued, undervalued, or fairly priced by the market. When looking at the equity market as a whole similar numbers examined such as the overall earnings of the companies in the S&P 500 in comparison to historical valuations. For example, Robert Shiller of Yale University looks at the market’s P/E ratio based on average inflation-adjusted earnings from the prior 10 years (see chart below). He uses this information as part of a hypothesis that over time prices revert to the mean; currently the mean ratio is 16.40 (median=15.78), in December 1999 it was at 44.20 which implied equities were way over valued and this proved to be correct. Currently that ratio stands at 23.33. The problem with a lot of fundamental analyses is that the data used don’t exist in a vacuum, this is to say that even though a company may look undervalued or overvalued based on certain criterion there are other factors (e.g. inclement weather, rising gas prices, etc.) that can affect the future performance of a particular stock, industry group, or the market in general. While prices over time do revert to the mean it’s impossible to tell how long the ratio will remain inflated or deflated. In the mid-1990’s stocks looked way over valued compared to historical levels, but if you took that as a sign to go short you would have gotten clobbered as equity prices continued to rise substantially into early 2000.

Technical analysis involves analyzing historical price, volume, momentum, and other market data to make a determination as to the direction of an individual stock or the market in general. Technical analysts, also known as chartists, look for recognizable patterns in charts that they believe are indicative of future price action. As we showed in our last post the S&P had formed an inverted head and shoulders pattern, which is interpreted to be bullish while a regular head and shoulders pattern is bearish. Another popular chart pattern is the cup-with-handle (see chart below) since it looks like a tea cup with a handle, this is interpreted as bullish. Technicians will also look at volume, breakouts, moving averages, Bollinger bands, and hundreds of other indicators to determine whether the underlying security or market is breaking down or poised to go higher.

The Elliott Wave Principle, discovered by Ralph Nelson Elliott, theorizes that underlying social mood affects prices and that this is expressed in specific patterns or fractals which appear in charts. There are multiple wave counts and patterns that exist and each indicates either strength or weakness to come, all based on Fibonacci relationships and retracements. As shown below, the theory suggests that after a wave two low is made the underlying security will rise 61.8% to a wave 3 high. There are other theories and strategies to performing technical analysis; each has its merits as well as its share of setbacks as is the case with fundamental analysis. Just because a stock, commodity, or security sets up a particular pattern or meets certain technical criteria doesn’t ensure it’s a going to perform according to your expectations.

When picking individual stocks as either a short to intermediate term trade or a longer term investment I use both fundamental and technical analysis to guide my decision making. Fundamental analysis tells me what to buy while technical analysis tells me when to buy. Fundamentally, I look for stocks with sound balance sheets, strong earnings growth, strong sales growth, and that are in a leading industry. For example, companies like Apple (AAPL) or Lululemon Athletica (LULU) meet all of those criteria and therefore are companies I would consider buying if the technical aspects are favorable. Once I find a fundamentally sound company, I look at the technical aspects which include a look at chart patterns, wave counts, relative strength, volume (accumulation/distribution), moving averages, and more to determine if it’s a safe time to buy or whether it’s a risker trade. If I was looking to buy LULU and it just dropped below its 50-day moving average in high volume on an earnings report I would likely stay on the sidelines and put it on my watch list.
In regards to my market outlook that hasn’t changed, I still continue to be bearish on the equity markets and foresee a correction intensifying as we move into the summer months. When the market looks favorable again then new stock buy will be presented and we can discuss the fundamental and technical aspects of each. Until our next post take care and have a wonderful Memorial Day Weekend! |